His expertise lies in leveraging AI to simplify processes, accelerate service delivery, and improve accessibility, ensuring that legal advice is not only independent but also intelligent. By integrating forward-thinking tech solutions, Max enables iLA to provide seamless, same-day service while maintaining the human touch that sets the firm apart.

At the core of his work is a commitment to innovation without complexity—turning big ideas into practical solutions that benefit both clients and partners. Whether optimising internal systems or pioneering new AI-driven initiatives, Max’s leadership ensures that iLA remains the go-to name for streamlined, tech-powered legal advice.

When he’s not driving innovation, Max spends his spare time sea fishing, often casting his lines at Chesil Beach, Dorset. Passionate about the sport, he also creates handmade sea fishing rigs through Saltwater Angling, enjoying the connection between craftsmanship and the ocean.